Alpha Male 2.0 concepts have received a decent chunk of new eyeballs lately and that’s very nice. It also means I need to do a little housecleaning.

-By Caleb Jones

Alpha Male 2.0 is not for everyone. It’s only for about 10% of men, which roughly equates to 5% of humans. Most men who read the basic concepts of Alpha Male 2.0 will reject them even if they find them interesting. They will do this because of one of four reasons:
1. They’re too scared to try it, mostly because they’re too worried about what other people will think or say (for example, the typical beta male, which sadly represents most men today).
2. They’re too lazy to try it since they incorrectly think it will be too much work (for example, the typical lazy Millennial or Gen Z guy).
3. They’re opposed to it on philosophical grounds because their own false Societal Programming is too strong (for example, the traditional conservative or Jordan Peterson worshipper).
4. They’re too dominant or outcome dependent (for example, really controlling guys or really jealous guys).

The above four categories easily represent 90% of today’s men when combined. The freedom and happiness offered by the Alpha Male 2.0 lifestyle will never resonate with any of these men (with rare exception), therefore it does not apply to them, nor should it. 

And that’s okay. One of my core business techniques for those starting their own Alpha 2.0 businesses is to niche. Instead of selling something to everyone, it’s much easier to make a high income quickly by only selling something to a very narrow market segment of very particular people or companies. 

I follow my own advice. Alpha Male 2.0 is only for a very narrow niche of modern-day men, those men who really, really want to be long-term happy and free, and are willing to put up with a little work and a few odd looks from their social circle in order to get it. 

Alpha Male 2.0 is not for every man, nor would I ever want it to be. As I’ve said many times, as far as I’m concerned, 90% of men can go pound sand for all I care. I have nothing against these guys and bear them no ill will, but I really don’t give a shit about these people. I’m only here for that magical 10% who want to build or maintain their Alpha 2.0 lives. 

Which brings me to this problem.

I’ll use a blog as an example but it could be anything; a blog, an online forum, a podcast community, an email list, a social media community, whatever. Don’t get hung up on the blog example; it’s just an example that applies to a lot of different things.

Let’s say I have a big, popular blog on Toyota cars. It’s all about how great Toyotas are, techniques regarding your Toyota, and so on. The blog appeals to Toyota enthusiasts, Toyota owners, or those people who are getting ready to buy a Toyota. The blog isn’t for anyone else. 

Let’s say you don’t like Toyota. You never plan on ever buying one and don’t see the point. You like Nissans instead.  

This is fine. I’ll have my Toyota, you have your Nissan, we’re both happy. 

But let’s say you place a comment on my latest Toyota article at my Toyota blog and say something like, “You know, I would never own a Toyota. I like my Nissan better and I’ll just stick with that. Some of us just prefer Nissans. I would never buy a Toyota. I don’t like Toyotas. Why bother with a Toyota? No thanks.” 

(Notice the comment is bereft of any actual points. It’s just an opinion. That’s relevant as you’ll see in a second.) 

If you left a comment like that on a blog for cars in general, that would be perfectly fine. 

If you left a comment like that on a blog for Nissans, it would also be fine.

But if you left that on a blog focused only on Toyotas, that means that you’re either stupid, don’t know how to read, or at best you’re a bored, weak troll looking to start useless arguments for no reason. At worst you’re being a prick. You’re literally wasting your time and the time of everyone reading your comment.  

Let’s say that I, as the owner of this hypothetical Toyota blog, started arguing with you. (I would never do that since that would be a waste of my time, but this is a metaphor.) I would actually spend my time arguing with someone who would literally never buy a Toyota on my Toyota blog.  

Wouldn’t that be stupid? I would be wasting my time, wasting your time, wasting the time of all the readers, and taking attention away from the important commenters, those interested in Toyotas. 

Let’s instead say that I was a little smarter and said something like, “That’s great man, but this is a blog for Toyota people. You aren’t in the target audience here. You’re just wasting my time and your time. You should probably go comment on some other blog.” 

Then let’s say your response is something like, “Ohhhhhh you can’t handle someone disagreeing with you??? You gonna ban me now??? Can’t handle the heat??? Hey man, I like reading this blog because it’s interesting. You need to chill, dude!!!” 

Again, I’ll repeat that you don’t like Toyotas and will never buy one. I’ll also repeat that your first comment didn’t have any actual points that could have been responded to. You were just saying you don’t like Toyotas, and now you’re arguing with someone for literally no reason. Talk about wasting your time. Moreover, you’ve moved from mild troll or prick to full-on shithead, since now you’re wasting other people’s time and derailing a comment thread away from the point the Toyota people would like to discuss. 

I would never dream of going to a blog focused on monogamous relationships and start whining at them over there. Nor would I go to a blog or other website focused on socialists, far-right Christians, or people who think going to college is a great idea, and say something like, “You know, I don’t like socialism. I think it’s bad. I prefer capitalism. Some people don’t like socialism.” What a ridiculous and idiotic waste of time that would be. 

Over the past few months, I’ve seen comments on my blogs, social media, and other places such as… 

“I don’t ever want to start my own business. I like my corporate job. I just want to keep that.” 

“I wouldn’t EVER be non-monogamous! I prefer having sex with just one woman. That’s better for me.” 

“Just tell women what to do! If they don’t like it you need to MAKE THEM understand!!!”

“I don’t ever want to be location-independent. I like where I live. I’m happy just staying here forever and never going anywhere else.” 

“You know, not everyone wants to be free. Some of us guys just want an average girlfriend/wife and a basic corporate job and are perfectly fine with that.” 

And so on. 

There’s nothing wrong with those opinions. The problem is that you don’t belong here. You’re in the 90% of men who Alpha Male 2.0 is not for. By taking the time to actually make a comment bitching about Toyotas on a blog for Toyotas, you’re just wasting your time, my time, and the time of the audience.  

In other words, with all due respect, you need to fuck off and go somewhere else. The internet is a big place. I’m sure there are other places full of men who agree with you. You should go there.

Now to address your excuses… 

I realize that some of you have lots of time on your hands with nothing important to do. That’s fine, but please go waste your time by doing things like playing video games or watching Netflix or reading blogs espousing lifestyles you agree with instead of those you disagree with. There are plenty of ways you can waste your extensive time without also wasting the time of my audience. 

I realize that I’m entertaining and interesting. Thank you. I know there is a segment of the reading audience that doesn’t really agree with me but finds me entertaining and interesting like watching a really cool-but-controversial episode of Game of Thrones. And I’m more than happy to provide this entertainment; it’s part of the game I’m playing here. But please, for the love of god, just read. Don’t actually post any comments. Placing comments on my content is for guys who either agree with this lifestyle or are interested in it enough to perhaps give it a try and have specific and legitimate questions or concerns, and we both know that isn’t you. 

I realize that some of you like to argue just to argue. You lack emotional control and find arguing with people on the internet a fun pastime even if the argument isn’t actually about anything substantive. Hey, I was like that too… when I was 13. In my opinion, you have some growing up to do regardless of your actual age. But if you disagree and/or want to just write me off as an asshole, that’s fine, because I am an asshole. Seriously, read this. Argue for no reason all you like; just do it somewhere else, not here. 

And lastly, I realize that some of you are women. Though you disagree with a lot of things I say, many of you find my content interesting enough to keep reading. Again, this is fine, and I welcome you even though you’re not in the target audience here. But if you start making comments about how prenuptial agreements aren’t fair to women, or how it’s a great idea for guys in their twenties to get girlfriends, or about how having sex with a woman on a second date is somehow evil or deceptive, then you’re in this same disruptive category of the “I’ll never do this stuff” poster who is taking time away from both me and my audience. You’ve got to remember this content is for men, not women. Feel free to talk about how great monogamous girlfriends are for young men over on websites or communities targeted towards women or beta males. There are a lot of those to chose from (since beta males + women = most humans).

In the past I’ve been very patient with commenters like this. I’ve indulged them and let them rant for the most part as long as they follow the Five Simple Rules, which they usually do. The problem is, while in the process of scaling this Alpha Male 2.0 business to something much larger than it is now, I’ve realized that:

A) Spending my personal time dicking around with random complainers outside of the target audience is not a scalable model, and more importantly…

B) It’s completely unfair to the core audience.

This does not mean I’m going to delete any and all comments that disagree with me. Quite the opposite. As regular readers know, I love it when people disagree with me using actual points. These kinds of comments are fantastic for high quality conversation and my personal branding, so I will always respond to those comments as long as they’re on-topic and don’t include any personal attacks. I’m only talking here about comments that don’t have any actual points, similar to the ones I described above. Saying “I don’t like this” or “I would never do this” is not an argument or a point. Therefore it can’t be responded to in any rational fashion. It’s just a silly time-waster.

The sames goes for any points made that are completely outside of Alpha Male 2.0 core concepts, such as “What’s wrong with having a job forever?” or “Bitches need to be told what to do,” or “Having sex with more than one woman isn’t Christian.”

I have dramatically jacked up my content output lately. My YouTube presence, my social media presence, my podcast presence, cranking out new products and services, all of these things are going full-bore, and there’s much more to come. In a few weeks I’m announcing some major changes regarding my blogs and other websites. Most of you are going to love these changes, but a few of you are going to be upset. Doesn’t matter. As I mentioned a few months ago, I am spending a huge amount of my personal wealth and time scaling Alpha Male 2.0 into a world-wide brand which means I need to cut some dead weight around here.

You’re coming with me on this journey, or you’re not. It’s that simple.

I need to focus 100% of my time and efforts on you in the 10% who get it. As always, I’m here for you guys, and only you guys. You guys are why I’m here. No one else.