During the online dating profile contest this time around, while going through guy’s profiles and the women’s rankings of these profiles, I keep learning some very fascinating things about human dynamics. I’ve spoken before about some of the things I discovered from last year’s contest, but this time around I’ve seen some new stuff that has been utterly fascinating. At least to me.

But before I go on…

TODAY is the last day to get your profile submissions in. We close submissions tonight at 8pm PST, so if you’re wanting to have a shot at the cash prize, go right here and submit your profile(s) ASAP.

Here are three quick things that really struck me this time around, at least so far.

1. Well-written profiles appeal to all types of women, across the board, no matter how tough or picky they are.

One or two of our lovely female judges are really tough on the profiles, giving many 1 to 10 ratings of 1 or 2 or even zero. However even these judges, when they rate a profile an 8 or a 9, will be rating a profile that most the other judges will also have rated very highly.

In other words, a well-written profile that really taps into something within the feminine psyche will work well for you even on women who are tough on profiles in general.

2. Okay, this one really surprised me. Seriously, I’ve been thinking about this off-and-on throughout the day.

As you might imagine, we get some profiles submitted to us that most or all of the judges will rank badly. No surprise there.

But sometimes we’ll get a profile almost all the judges will rank badly, like 1 or 2, but two (or perhaps three) judges will rank very highly, like a 9. Out of curiosity, I will look to see who those two judges are, thinking they will be very similar in personality or age or whatever. To my shock, those two judges won’t be anything alike. We’re talking extremely different personalities and/or ages.

Yet they both loved a profile that most the other women hated. Isn’t that fascinating?

This tells me that although writing a good profile will appeal to all women, writing a profile that appeals to a certain “type” of woman may be much more hit-and-miss than we might expect.

I thought back about this, and I’ve had first dates where I was sitting in front of a woman thinking, “Why the hell did this woman like my profile? (Or my photos?) This makes no sense.” Yet the woman will turn out very interested not only in my profile, but in me. I admit this is not the norm (since when a woman really likes you it’s because she’s clearly in your target market), but this has certainly happened more than once to me over the years.

3. Women get really, really excited when they read a profile they like. I have a feeling that most women (hell, most people) get very tired of reading the same crap over and over again when they’re on a dating site.

But when women run into a profile they really like, they get very pumped about it. In both contests I’ve had judges excitedly ask me to introduce them to the guys who write profiles they rank as 10s. (“OMG where has this guy been my whole life?” “OMG can I meet this guy?” OMG I want to marry this guy right now!”) Granted, this is rare, since very few women rank any profiles as high as 10, but that’s exactly my point.

This is why, assuming you’ve maximized your personal appearance and photos as best as possible, a really good profile text can push a woman over the top even if she considers your looks mediocre. To be clear, as I’ve said many times before, if she considers your photos poor, no profile text will help you no matter how well-written. However! If your photos are at least mediocre or higher, a very well-written profile text that really stimulates a woman’s desires will help, and will make the difference between a response and no response.

More on this next week when we announce the winners. Stay turned.

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