Your Target Market


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Your Target Market

-By Caleb Jones

Every guy has a "type". A "type" of woman he likes the best, is naturally attracted to the most, and hopes to score with.

There's a reverse side to this, and it's much more important. That is the type of women who like you. As you start approaching and dating lots of women, you will quickly find that there are one or more types of women who really, really like the exact type of guy you are. I call this your "target market". One of your goals in the dating side of your life is to determine exactly what your target market is, what types of women are most likely to date you or sleep with you, and start focusing on only these women.

It took me about a year or two of dating and experimentation before I figured out my target market. Once I started focusing on that market and ignoring all other women, my lay ratios went way up, the drama and hassle in my life went way down, and my happiness bloomed.

Every guy is different. Every guy has a different type of look, age, vibe, personality, style, and social circle. Therefore there's no way for me or anyone else to tell you what your target market is. All I can do is make you aware of the fact you do indeed have a target market, give you a few examples of what I'm talking about, and make you aware of some of the pitfalls.

In addition to a target market, or women who really like you, you also have a group of women who are repulsed by you and want nothing to do with you, and yet a third group of women who are going to be problematic for you, who will fuck or date you but cause all kinds of challenges for you.

Your "repulsed market" are women who take one look at you and run the other way. Maybe not literally, but you know what I mean. There are certain types of women who will meet you and put you in the "instant no" category, where you will stay no matter how good you are. It's just a fact of life. Ignore these women and move on.

Your "problematic market" is much more dangerous. These are women who do like you, who may want to date or have sex with you, but are extremely problematic for a guy like you. Either they take forever to lay, or they're nightmares when you date them, or they're bad to have in relationships, etc. Your problematic market is worse than your repulsed market, because your replused market won't waste your time or get your hopes up, whereas your problematic market most certainly will.

Let me state again: Every guy is different. I have different types of women in my target, repulsed, and problematic markets than you do. I'm about to give you some real-life examples but do not assume that any of this will apply to you. Likely you look and act very differently than I do. These are just examples. The only way to determine your three markets is to PUT IN THE NUMBERS and get your ass out there and MEET AND FUCK A LOT OF WOMEN.

After a few months of focusing on this area of your life, trust me, certain patterns will start to emerge for you. Then if you're smart you will focus on your target market and avoid women in the repulsed and problematic markets.

Only as an example, these are my three markets. As you read through these, keep in context the type of man I am:  A high-energy (though introverted), high-confidence, outcome independent, 40 year-old white American businessman Alpha male with average looks, large build (and a little overweight), with a strong style of dress and a relaxed but commanding presence.

My Target Market

These are women who really, really like me.

Type 2 VYW who are between the ages of 18 and 23. Once these young chicks get the courage to actually meet me in real life, they love me, and my meet-to-lay times with these women is extremely fast and effortless despite the fact I can be over 20 years older than they are. This probably has to do not only with the type of guy I am, but also becasue I've probably subconsciously calibrated my approach to appeal to these women over the years.

Asian women also really, really dig me. Whenever I'm on a first date with an Asian gal, they look at me dreamy-eyed like I'm the most amazing man they've ever met. I do very well with Asians. Too bad most of them don't have the big boobs I like. The more curvy Asian women are the only ones I go after. (I need boobs and hips and butts on my women...sadly most Asian women are lacking in those areas.)

Very feminine girly-girls really like me. This is to be expected, since I'm very masculine and opposites attract. My attraction for these types of women is also very high.

Very busy corporate women I also do very well with. Take a hot corporate babe and once we sit down and talk business, finance, and politics, boom, I'm in. Too bad I don't sleep with women I work with or I'd be up to my ears with women like this. These gals are great because they're very compatible with my poly lifestyle. As you may imagine I am very compatible with women who have difficult, busy schedules. Most men complain about these types of women...I love 'em.

Those four types above represent my target market. I can lay these women very fast, very easily, with very little hassle, and ongoing relationships with these women tend to be the most rewarding and effort-free for me.

My Repulsed Market

These women hate my guts and avoid me whenever they can:

Religious women. These women can smell me coming from a mile away. Once they observe my relaxed manner and strong sexual frame, they're gone.

Black women. I've had sex with all races...except black chicks. Black women hate my ass. There's just no interest from them. (I have had sex with half-black women, but never a full black, and I've tried. Oh well.)

Low sex drive women. Similar to the religious types. My strong sexual frame just doesn't work with them. Which is probably a good thing.

Masculine women. Note I said masculine women, not strong women. I do fine with strong women, but with masculine women, it just doesn't work. I once had a one night stand (I hate those but they do sometimes happen) with a gal who was cute, but had posters of Batman and the Hulk on her walls and worked as a corrections officer at a local prison. Talking to her was like talking to a dude, which was fun, but a little weird. We had sex, and it was terrible. She always had to be on the top.

Um...yeah...not gonna work with me, sweetie. Every time I made a noise (which is constantly, since I growl like a Tyrannosaurus during sex) she complained I was "making too much noise". It was terrible. We never spoke again after that...she was probably more horrified than I was. (Frankly, I smell a closet lesbian, but who knows?)

My Problematic Market

These women do like me, but give me never-ending problems.

Women over age 33 who I just met. No surprise here if you've read any of my stuff before. Over 33 women LOVE me, desperately want to meet me, LOVE me when we do the first or second date, but the minute I try to take clothing off on the second date (or sometimes third), I get the irrational I'm-a-lady-and-you-just-need-to-wait lecture that boils my blood.

These days I avoid women over 33 like the plague (unless I already know them through some other means, then they're fine). Dating without sex is the dumbest idea ever to come from modern-day middle-age women and I choose not to participate. Stick with beta males who are desperate enough to wait that long, ladies.

Russian women living in the US. Russian women living in Russia are just fine. But hot blonde Russian women with perfect bodies living in the United States? They're the biggest gold-diggers out there. Even if I'm dressed in jeans and a T-shirt, they smell money on me, and I'm in for trouble. I've had some seriously insane run-ins with these lovely ladies. (Though not any more!)

Feminists. This may surprise many of you but feminists love me when they first meet me. I'm a very open-minded guy and I believe in many liberal/feminist positions. They're pretty cool with me while we're having sex too. But once a regular relationship gets started, even if it's an FB one, the claws come out. The betaization goes on full-blast and I'm expected to instantly and magically transform into a submissive beta male, and if I don't I'm an "asshole". Yuck. No thanks.

So, taking all of the above into account, what do you think I do? These days, I focus damn near 100% on younger women, feminine women, and corporate types, and that's one of the reasons I get laid often and fast, whenever I want. I don't even try to mess with black women, or feminists, older women, etc. Not because I don't like these women, but because these women give me way too much trouble and waste my time. I'm busy enough as it is. I can't afford to have my time wasted by anyone.

Reading through this stuff you've probably already thought of some types of women who really like you and want to be with you, some types that despise you, and some types that have caused you trouble in the past. This is valuable information. Take that information out of your distant memory and translate it into action.

Only go after the women most likely to A) want to be with you and B) not give you trouble once they're with you.

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This article was originally published on May 31, 2012
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  • eek 2012-05-31 13:49:59

    As usual, golden insights. The more I read your stuff, the more I'm reminded of H.Browne at places. Am I right?

  • Kevin Velasco (@Kevin_Velasco) 2012-05-31 14:05:51

    So if my "target market" is in the 0.001% range of women (or 1 out of 1000), out of 3 billion women on Earth that's still 3 million women for me to choose from?!

  • zylya 2012-05-31 14:13:24

    This should really be posted on Pua-Zone. I feel a lot of people need to see this one.

  • The Cat 2012-05-31 22:43:52

    Very good post!

  • Blackdragon 2012-05-31 23:12:31

    @ Eek - Yes, Harry is/was one of my all-time greatest mentors. It's been many years since his death and I'm still saddened by it. @ Kevin - Yes! Amazing isn't it??? 🙂 @ Zylya - I try not to cross-post stuff here and there, since the audience for the blog is very different than PUA Zone. (But maybe I could link to it or something.) @ Cat - Thanks! I do it as a public service. 🙂

  • anonymous 2012-06-01 05:41:50

    What if your "type" and your "target market" never intersect? For example you like thin young hotties but the only women who ever show interest in you are fat old ladies?

  • ARD 2012-06-01 06:36:18

    So true. Going after women who are already into you is about 70% of good game. Another Solid Gold post BD!

  • The Cat 2012-06-01 14:38:04

    Meeow! 🙂 Michelle does it best!

  • Blackdragon 2012-06-01 16:12:44

    @ Anonymous - I have the same problem. When I'm doing my online dating, the only women who show interest in me are overweight over-30's. I just delete their emails, ignore them, and pursue the women I want (intersected with the women who want ME). As I said in the post, you don't know in advance what your target market is until you really get out there and start putting the numbers of approaches and dates. Soon, you'll know.

  • zylya 2012-06-05 03:19:46

    @ Zylya – I try not to cross-post stuff here and there, since the audience for the blog is very different than PUA Zone. (But maybe I could link to it or something.) I'm aware, however as a fellow PUA Zone poster, I'm saying that this is such an important topic for people and I haven't seen anything like it over there, so I feel it would add HUGELY to the discussion. Obviously it's your choice, but I think it will do a LOT of good over there.

  • Blackdragon 2012-06-05 15:14:56

    Okay dude. You talked me into it. 🙂 Maybe tonight.

  • Nefastvs 2012-06-10 18:54:33

    I'm very interested in this type of classifying, but how does one do this practically. In other words, after putting in the numbers and so forth, how do I even begin to think in terms of "target market"? How does one determine what "markets" exist, in order to classify women in the first place?

  • Spike 2012-06-11 05:20:20

    BD i have curiosity, how tall are you?? By large build are you saying you are a muscular man?

  • Blackdragon 2012-06-11 10:01:36

    After putting in the numbers, and assuming you're watching very carefully, patterns will emerge. You'll notice types of women who don't like you, types of women who really like you, and types who are problematic for you. I carefully track everything that happens on spreadsheets and this forces me to pay very close attention to details like this. Yon don't need to go that far, but the point is you need to pay attention. I.E. ask yourself if there are any commonalities between the women you sleep with and the women you strike out with. Etc.

  • Blackdragon 2012-06-11 10:06:06

    I'm 6'0" if I'm wearing shoes, 5'11" if I'm not. Muscular? I wish. I have decent-sized muscles from weight-lifting but you really can't see most of them because I'm so chubby (a good 25-30 pounds overweight). I do have a large frame (large shoulders, chest, legs, etc). Think big chubby (American) football player and that will give you a good idea.

  • Prof Rob 2013-07-22 01:50:51

    Instructive and highly accurate!

  • Troubadour 2014-09-19 06:37:09

    I've always known what my "target market" was. I've been studying and applying all this stuff to my life to try to change markets. If she's over 50, over 200 pounds, built like a man, actually has a penis, is a gay man, or she's just tragically ugly, it's on like Donkey Kong.

  • Shadix 2014-12-09 18:30:11

    I am very curious about the whole black women thing. I went through a phase where had an obsession with black women. I've always kind of got the impression that black women are the most choosy about looks. Is this what it seemed to be about? Or is it something else? Also, are you talking about specifically black American women, or would this also apply to African women and Afro-Latinas? Ironically, I've always had the impression that Asian women are the least choosy about looks.

  • Pierre 2014-12-24 06:52:52

    I've been out of my marriage for 7 months and so far my richest markets have been 20-25 year olds and 35-45 year old MILfs. I'm 42, in excellent shape, have been told i am extremely good looking and I know I look really young. I'm a high school teacher which seems to scare off 26-34 year old provider hunters. Not for lack of effort but I have not even made out with a women in this age group. However, Certain younger women (20-25) get pretty infatuated with me, which is very nice. My best market though has been busy 35-45 year olds. They love me! This is fine by me because I'm in a wealthy part of Southern California so there are a lot of ubber hot milfs. I've actually found it fairly easy to get sex quickly from this group. Most of them don't need money but like that I have a "real" career, they obviously like my looks and they like my subtle yet very sexual vibe. Perhaps the real key is that I sincerely tell women that I'm not that into one night stands but at same time I let them know that I'm also not into jumping into a serious relationship. It's a fine line, but seems to be working. Does anyone see any pitfalls in playing with 35-45 year olds?

  • Blackdragon 2015-01-04 16:57:52

    I’ve always kind of got the impression that black women are the most choosy about looks.
    I think they're the most picky about *race*, not *appearance*.
    Also, are you talking about specifically black American women, or would this also apply to African women and Afro-Latinas?
    Mostly American black women. I had very different results when I was dealing with black women from the Bahamas, for example.
    Does anyone see any pitfalls in playing with 35-45 year olds?
    I have tons of pitfalls with this age group, but I hate spending more than about $25 and 3-4 hours total to have sex with a new woman. Many men our age have no problem spending more money or waiting longer; therefore this age group would be fine for those men.

  • jermane 2016-01-31 12:28:15

    how do you find your target market,

  • GenerationX Guy 2016-03-05 23:01:56

    I have read your blog, and you have a strong sense of realism.  Your blog on age gaps seems "dead on."  I am from Generation X and live in a college town.  As you noted, many of them are "Type 1" but the population is large enough that the Type 2 category eventually "shows up."  I workout in the gym and ignore everyone much of the time in fierce cardio workouts.  I run marathons even though I am middle aged.  Every now and then one of the young college girls does show interest.  Most prefer guys their age, but that Type 2 you mentioned is real.   However, there is a caveat - the target market.  I noticed another pattern in the "Deep South."  As a brown Catholic guy from Arizona (Native American), the Catholic women in my area seem most rejecting of me.  But the southern women are generally much more interested (relatively speaking).  This is truly ironic.  I would have thought bigotry in the "Deep South" against a brown Catholic from AZ would be very strong.  But instead there seems to be a "forbidden fruit" pattern among today's young women.  If they were brought up as Catholic and taught to marry a "nice Catholic guy" then they often do the opposite.  A good example is Katie Holmes.  Another is Selena Gomez.  The converse is true.  If a Bible Belt southern white Protestant is raised to "only marry other white southern Protestants" they they sometimes do the opposite.  For them, the Bible-Belt southern Protestant women, a brown Native American Catholic is the "forbidden fruit" - hence the relatively high interest.   This is ironic.  So my "target market" is southern Protestant women because they generally show far more interest.  My girlfriend here in the south most recently was a "blonde southern belle" from a Protestant family.  It reminds me of that classic John Wayne film "The Undefeated" when a southern belle, a Confederate Colonel's daughter, rides off with a Cherokee Indian Scout for the US Army.  Go figure.  The "forbidden fruit" syndrome seems real as well.   So I have become the Catholic guy who "avoids" Catholic women by far.  I am not their target market - lol.  Now I prefer southern belles.

  • Eddie 2016-05-30 00:14:00

    BD, I'm's 2016've lost weight, more wiser, healthier and wealthier... has your success with Black women changed?

  • Blackdragon 2016-05-30 10:11:06

    No, but my dating / women activity level has gone way down in the last several years.

  • Way_of_Man 2016-07-09 10:01:17

    This post has been haunting me. Partially because I never gave this line of thought any deeper consideration. But it also has  been bothering me because I've been analyzing the "type" that seem to be the low hanging fruit for me and the results bother me a bit.   1:) The Good: I do seem to fair pretty well with VYW. 18-19 year old girls (typically educated ones who strive to be worldly) I seem to easily click with. Hot Asian girls (regardless of age etc) also seem to really like me for whatever reason. 2:) The Bad: I say "bad" in this sense in that I'm like you. I have little tolerance for drama and the next two categories are rife with them. a: Girls already in relationships/married. I'd actually say out of *all* the other categories, this one is the highest. These girls are like a moth to a flame and it's been that way my whole life. b: Strippers. Yea some can be super hot, but they are usually stuffed to the gills with issues. Minimizing drama is a Master Level requirement. 3:) The Ugly: Approaching the Wall/Post Wall childless women ages 28-32. They can be great but the "expectations" that are mentioned or implied in dating them run contrary to everything I wish to do in life. My biggest problem is that the "Good" category for me is not something I run into a lot in my day to day life. Categories 2 and 3 I run into almost every day.

  • Blackdragon 2016-07-09 12:04:54

    My biggest problem is that the “Good” category for me is not something I run into a lot in my day to day life. Categories 2 and 3 I run into almost every day.
    Then start proactively focusing on the ones it the Good category via online dating, daygame, night game, or (least effective) social circle game. Unless you're a bartender, rock star, or Playboy photographer, just wandering around your usual life will never get you the kind of women you want.

  • scray 2016-09-09 17:18:16

    This is a great blog, but your target market is not really narrow at all which defeats its use as an illustration of 'niche'... may as well read: HOT YOUNG CHICKS HOT CORPORATE CHICKS HOT ASIANS HOT SUPER FEMININE CHICKS AKA 99% OF DESIRABLE WOMEN

  • Blackdragon 2016-09-10 10:47:32

    Uh, no. Most women are neither corporate nor young. Nor Asian.

  • Scray 2016-09-10 17:29:34

    -desirable- Most desirable women are young or girly or corporate or Asian.

  • Blackdragon 2016-09-10 18:28:13

    Young, yes. Corporate, no. Corporate women are not deemed as desirable by any large block of men I'm aware of. If anything, the reverse is true (they are considered undesirable by lots of men). Asian, mixed bag. While Asian women definitely have their strong and outspoken fans, there are lots of men who dislike Asian women.

  • JudoJohn 2016-11-17 10:38:32

    Blackdragon, I know you maintain old posts, so I'm putting the same comment in two posts because I'm not quite there yet in terms of understanding. Taking your advice to have a startling opening statement and ignoring your advice on being non controversial, here is my current opener: "I am a self aware naked ape adapted to the rigors of the African Savannah who inexplicably finds himself behind a screen in the high country of Colorado." (I'm setting an appointment with a photographer today, so I haven't done a blast yet.) Did I just turn off many women? Yes. But not only I'm an atheist (I don't believe in God) I am also anti-theist (I think religion does more harm than good, on balance, and is not only unnecessary but erodes human happiness & meaning). If I end up on a date with a religious chick, I'm going to roll my eyes one too many times. I know that smart women are my target market. I've had smart women tell me that. I totally get that most guys screen for a fucking Disney princess perfect in every way, and how limiting that is. I totally get that young guys might not know themselves all that well and are unaware that just as men have types, women have types and it's important to find the women who like your type. And the end of the day, wouldn't it be more of a blended strategy? I mean,"smart women" isn't a monolithic group. Some will make good FB's, some MLTR's, some just no. Set an initial screen for a general type, then categorize from there.  

  • Blackdragon 2016-11-17 11:19:08

    I think you turned off some women with that opening sentence, but not a lot.

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