Here is the next installment on how to create and profit from your own location-independent Alpha 2.0 business.

Fast recap: Your Alpha 2.0 business provides you a $75,000 per year or more location-independent income that frees you to live a life as you choose. The cheaper and more expansive Alpha 2.0 Business Course (click here for it) is available now but only until March 16th.

Here’s how to niche your business so you can get from zero to the money faster:

Niching Your Business

What’s the number one reason most business owners go out of business?

It’s because they don’t sell enough. They don’t prioritize marketing and sales. I’ve talked about that before.

What’s the second reason most business owners go out of business?

It’s because they don’t niche. They try to sell something to everyone.

They do something like this. A guy will lose 40 pounds and gain some muscle and really enjoy the entire process. He’ll say, “I want to start an online fitness business showing other people how to do the same thing!”

So he excitedly sets up a website, does a few videos, podcasts, blog posts, whatever, and tries to sell some kind of book, coaching service, or whatever.

After a few months, he makes no money, throws his arms in the air in defeat, abandons it all, assumes that he just “isn’t good at business” or that making money on the internet is “too hard” and does something else.

But wait! That wasn’t the problem! He really did have some good material that people could have bought and benefited from. He could have made a good amount of money.

His problem was that he was trying to sell to everyone. He put up a fitness site and immediately went into competition against countless THOUSANDS of fitness gurus and information providers on the internet all over the world, many of whom have been at this a long time, have big audiences already, and know what they’re doing.

With those kinds of odds, of course you’ll fail. It doesn’t mean you weren’t selling something that was needed. It’s because you tried to do something that was almost impossible; stand out in an overly crowded marketplace.

It’s not just fitness guys. It’s the same thing when guys try to become copywriters, life coaches, accountants, or write books on business success. They just take their valuable but somewhat generic product/service/information and try to sell it to the entire world. They don’t stand out, the competition is formidable, so making money is damn near impossible.

Let’s instead say the fitness guy niched.

The first thing he does is niche his offering. Instead of talking about “getting fit” or “being healthy” or “looking good,” he niches his offering and strictly talks about losing body fat. That’s it. Not gaining muscle. Not being healthier. Not living longer. Nope. Just losing body fat. That’s it.

Selling the prospect on losing body fat is much more effective than trying to sell overall health or overall beauty. He’s already improved his chances at making real money. But he’s not done yet. Now he has to niche is audience.

Instead of selling losing body fat to everyone in the entire world, he does some research and tries to find a good niche he can sell to. He can burrow into that niche and completely focus on them instead of “everybody.”

So he decides to sell the benefit of losing body fat to women who just had a baby. After some more thought, he realizes that he doesn’t want young single mothers, because they don’t have enough money to buy his higher-end products, services, or information. So he further niches that to married women who just had a baby.

He goes through all of his marketing materials, websites, advertising, marketing, and products/services/information to reflect ONLY losing body fat for the married woman who just had a baby. He doesn’t talk about anything else. Just that. He totally immerses himself in that niche.

Now he has very little competition. When a married woman who’s trying to lose recently-pregnant chub comes across his website (either organically or because he engaged in very specific, targeted advertising to married moms) she instantly stops, and her eyes bug out of her skull. She actually stops to read his stuff. She’s pulled right in. He’s immediately viewed as an expert in her situation. Because he is.

He starts getting more and more business and more and more referrals. He starts creating more things for his niche to purchase from him and starts raising his prices, which his niche happily pays, since he’s the only fitness guy on the entire internet focusing just on them (or at least very close to it).

True, his market is much smaller than “everyone on the planet trying to lose weight,” but he’s getting so much business at such high margins from this smaller market that he doesn’t care. In no time, he’s making the Alpha Male 2.0 minimum of $75,000 per year, totally location-independent, working less than 30 hours per week. Over time he starts to make much more than this and gets into the strong six figures.

The Alpha 2.0 Business Course and its optional add-on course Getting Your Alpha 2.0 Business Started Right will show you exactly how to find what to sell and how to identify a niche for you to sell it. That way you can make $6500+ per month from anywhere in the world on less than 30 hours per week. It’s a nice way to live.

Two questions that have come up in the last few days:

If I already purchased the older version of the course (or the Consultant Course) but didn’t get the add-on course at that time, can I purchase just the add-on course now?

Yes, in your case you can, but you have to email us at and be specific about what you want. We’ll give you manual instructions on how to just get the add-on course.

How are the installment payments scheduled? Once a month?

Yes. If you choose the installment option, you’ll make one payment as soon as you purchase, then the second payment in 30 days, then the third payment in 30 more days, at which time you’ll get access to the course. HOWEVER! You now have only 48 hours left to get the installment option because I’m going to remove that pricing option on Sunday night, so now’s the time!

As always, please let me know if you have any questions or comments. They’ve been very helpful.

7 Comments on “Getting To High Income Faster: Niching

  1. Hi Caleb,

    I would really love to join the course, however have a few queries…

    My reality: I had joined your last course regarding Alpha 2.0 Business, but didn’t get what i was looking for. I am presently running a partially location Independent business with income of about USD 40k p.a. I know and you also referred in your course several times to niche/super niche, but i am not able to find/finalize my niche. So, sadly i had to take a refund.

    My query1: will the new course really help me find it?
    Look i am a huge fan of yours and try to follow all your advice. However, if i am unable to find/finalize my niche, the course may not be of much help to me.

    My query2: you are also promoting SMIC. Given my above scenario, do you recommend me joining the Alpha course or SMIC?

    My query3: say i join Alpha course and it unfortunately doesn’t help me, can i get a refund (given the fact that i have already taken a refund on the earlier course)?

    Eager to hear from you!


  2. If you already purchased the other business course and asked for a refund, you won’t like this course any better; it’s too similar. Please do not buy it.

  3. BD, how does a guy know for sure if indeed a niche will be successful to acutally make money? I know you say to do research, but there are many things I’ve found in life that “sound good” from the outside looking in  but then when you actually get into the details they’re never as good as it sounded or are greatly over-exaggerated. So I guess when it comes down to it, is it mostly just trial and error?

  4. BD, how does a guy know for sure if indeed a niche will be successful to acutally make money?

    That is based mostly on the problem you’re trying to solve for the niche rather than the niche itself. As long as the niche is A) narrow enough and B) has a decent amount of spending money (marketing to poor college students or homeless people is probably not a great idea) then the niche is viable and you can move on to the next and more important step: the major problem this niche has that you’re helping them solve or alleviate. If you can help them with that, you’ll make money.

  5. WOuld the same principle work in DATING/SEX life as well? To become a niche kind of  a man and focus on a niche kind of women you become an expert on?

    For example:

    A rugged and masculine Outdoors-kind of a guy with a beard and some tattoos, who focuses on late 20s, child-free vegan Hippie women, and offers them only FWB relationships?

  6. WOuld the same principle work in DATING/SEX life as well? To become a niche kind of a man and focus on a niche kind of women you become an expert on?

    I don’t recommended it since it actually makes dating harder. Read this.

    But guys at more advanced levels certainly can if they really want to. I’ve become very picky in my woman life, but I’ve been doing this stuff for 13 years now.

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